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Adidas and Birkenstock Throughout the Years

Adidas and Birkenstock are two of the biggest names in the shoe industry. Adidas is famous for its sporty trainers, while Birkenstock is known for its sandals that have cork and rubber foot beds. Both brands are easy to recognise; Adidas by its unique brand logo, and Birkenstock by the simple strapped sandals with cork soles.

An Insight into Adidas

So, what is it that makes Adidas stand out from all the other sports trainers on the market? The company produces various sports apparel including shoes, and just like Birkenstock, the brand is German. Adidas was founded in 1924 and is now not only the second largest sports manufacturer in the world trailing only to its famous American rival Nike, but it also the largest in Europe. Its three parallel striped company logo was first used in 1967, and is now one of the most famous logos in the world. The Adidas logo represents a mountain, with the peaks pointing upwards representing future challenges and goals that can be achieved.

History of Birkenstock

Birkenstock, as its name would suggest, is a German brand and they are most notable for producing high quality sandals that can be easily spotted thanks to their cork and rubber soles. The history of the company is a long one as the brand began back in 1774 by Johann Adam Birkenstock who worked as a shoemaker for his local church. By the 1960's, the company had conquered the US market. Birkenstock shoes are popular with people who work on their feet a lot such as nurses, dentists and care workers due to how comfortable they are. While in Germany they are predominately worn as house slippers, in the US and UK they are fashionable shoes that are worn in the warm summer months.

Advertising Campaigns

Both Adidas and Birkenstock have attracted a lot of attention over the years and they have both used famous faces to promote their brands. Birkenstock work hard to promote social responsibility, community participation, health and wellness in their campaigns, focusing on the following top four marketing elements:

• be yourself, be naturally good• be yourself, be naturally fit• be yourself, be naturally active• be yourself, be naturally beautiful

The idea behind their latest campaign is to shed the hippy image that the company is famous for and branch out to attract new types of customers.

Adidas on the other hand is using the 'be the best' style of image to sell their brand his year as the shoe gurus currently have an ad campaign running that shows celebrities doing what they do best while wearing Adidas shoes. You can see Derrick shooting hoops in basketball, Beckham playing football and Katy Perry dancing and this advert will appeal to a range of ages, sexes and races.

Famous Faces

As well as Adidas' current campaign featuring numerous celebrities tempting you into buying their shoes, Adidas has also used N-Dubz, Method Man, Noel Gallagher, Missy Elliott and Daft Punk to promote their shoes. Not to be outdone, Birkenstock is well known for having Heidi Klum on their books as a designer for the company and the former super model can often be spotted with her favourite pair of Birkenstocks on. Oscar winner Gwyneth Paltrow and Gulf War General Norman Schwarzkopf are also fans of the comfortable footwear.

Whether you want to go for comfort or style, these two brands offer both as a standard. The best way to make your choice is to decide if you want a trendy trainer or a stylish sandal.